This past Thursday night, while unconfirmed reports spread concerning an incident at Brown University, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
While the network is hardly a flawless news source, her statement seemed accurate to many. It is one of the broadcasters where one can locate grounded and generally reliable reporting – especially during breaking news situations like the one taking place close to a New Hampshire storage facility.
A Precarious Situation Amid a Business Tug-of-War
But the news network, now middle-aged, finds itself in a vulnerable position as two huge media corporations battle over ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the future of CNN has turned into a high-risk game of corporate ownership, not as a question of what serves the news-consuming public.
“Here is one more case of the profound systemic issues with origins in decades of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.
“It gets presented as a corporate drama with powerful individuals as the central actors, but there is scant discussion of the societal benefit,” Pickard added.
The Additional Element: The Former President
The network's predicament is complicated by Donald Trump’s views about a network he has consistently labeled as perhaps his main “fake news” antagonist.
Remember the cries of “CNN sucks!” at Trump's rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will protect him from negative coverage and examination. That is a factor in why he appears to favor Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to prefer that company more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently appointed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that historic news network.
A Future of Further Uncertainty
It is important to note, if Netflix wins, CNN and other cable outlets would first be spun off into a standalone company. This might be a welcome development to many at the network, but it’s hardly a secure position. That arrangement could pave the way for CNN for another sale. It never ends.
If you ask Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that competition laws should disallow both deals.
“Both acquisition attempts would be harmful to the country, and both should be challenged by the government,” Wu argued.
The Core Problem and a Path Forward
Regardless of the resolution regarding CNN, the larger issue endures.
“What we have now is a highly system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard noted. Regulatory choices – originating in the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can tackle it.
Is this likely in an era where the head of the FCC will not confirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will not happen in the future.
Initiatives that strengthen independent news organizations, aid local journalism, finance public media, and prohibit the accumulation of media power in very few hands are within reach – they are vital for a robust democracy.
When it comes to media ownership, size does not equal quality. And news organizations like CNN must not be pieces in the most recent merger game.