Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and London's Natural History Museum are opening a pop-up shop featuring special merchandise. Fans will find products like stationery, plushes, and artwork that are drawing from the institution's aesthetic. For collectors, though, is a specially made Pikachu card, given as a free bonus for the pop-up. The store is scheduled both on-site at the museum to online from January 26 to April 19.
Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume filled with beautiful illustrations depicting creatures in their natural habitats. The concept like the kind of research a Pokémon Professor might publish once adventurers submit their data, or a naturalist's journal might have created had the Galapagos teemed with flying-types instead of finches. Part of the charm lies in the book's serious treatment, presenting Pokémon as worthy of subject for study. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.
The company regularly for The Pokémon Company to release promos celebrating big events and brand collaborations. Many of these promotional cards often feature the iconic mouse Pokémon who serves as the franchise mascot. The factor setting this latest museum card however, is the distinctly bigger size. While exact measurements were not publicly disclosed, its distribution is guaranteed to be highly restricted, with customers able to get only a single card per purchase.
Per an official statement, some of the pop-up items will also be sold beyond the institution itself. But, a wider release will only be specific stores in the United Kingdom. Importantly, fans will not be able to acquire the card through the online Pokémon Center. While reseller interest is inevitable, it appears they're going to have a difficult time stockpiling large numbers on this occasion. For those feeling left out, consider the upcoming Pokémon Fossil exhibit headed to the Windy City later this year.
"All profits from purchases made in the museum store and its online store, which covers these items, go toward the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists dedicated to conducting studies and finding answers to the global ecological crisis," the statement says.
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